“Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.”
— Wikipedia
Brand safety ensures that your ads appear in environments that reflect your brand’s values and avoid associations with harmful or controversial content. This is especially critical in audio, where content is often user-generated or unscripted.
The Global Alliance for Responsible Media (GARM) is a cross-industry initiative formed by the World Federation of Advertisers. It provides a Brand Safety and Suitability Framework used to standardize content evaluation across digital platforms.
Audiohook works with leading brand safety providers that analyze spoken-word content using advanced AI, transcription, and contextual analysis—applying the GARM framework wherever possible.
Barometer leads in adapting GARM standards for audio.